Communication, an essential element in the success-story of the brand, represents about 10% of the company investments. Marco Bicego is firmly committed to ensuring that the brand and its' products maintain a high profile in the market. The company regularly takes part in trade fairs and in special events organized for the sector, launching a new advertising campaign every one to two years and issuing sophisticated press-releases regularly to insure that the brand stays in the "spotlight" with news and up-dates about their dynamic and constantly growing business.